



You have already invested thousands in CEREC™ equipment… the Computer Assisted Dentistry™ Program is dedicated to helping you make that system more profitable!
Computer Assisted Dentistry™ is the only universal program designed to raise awareness of and increase consumer demand for high-tech, CAD CAM dentistry.
Utilizing a combination of consumer education, web based vehicles plus comprehensive, consumer marketing and advertising programs, we are creating a new category of dentistry in the minds of the consumer and making Computer Assisted Dentistry™ the next revolutionary concept in quality dental treatment and patient convenience.
THE COMPUTER ASSISTED DENTISTRY™ PROGRAM OFFERS YOU POWERFUL, PROPRIETARY, PRACTICE BUILDING COMPONENTS INCLUDING:
1. A consumer website (computerassisteddentistry.com) dedicated to promoting Computer Assisted Dentistry™ and building traffic.
2. A sophisticated internet, practice locator / directory built into computerassisteddentistry.com that will direct patients to your door.
3. A Dentist’s, member-only, on-line community designed to give you valuable and proprietary marketing and practice building information… continually updated by experts in the field. As a member you can ask experts in the field your specific marketing questions as well as find out what other dentists are doing across the country to be successful!
4. A powerful multi-layered marketing and advertising program designed to drive patients into your practice.
5. Intellectual property rights to use the trademarked Computer Assisted Dentistry™ brand and materials to identify each practice as a leader in technology and patient care.
6. Special offers from manufacturers and other suppliers.
7. BONUS: A comprehensive, $50,000.00, marketing package that gives you exceptional tools to build your practice… FREE with first years membership to computerassisteddentistry.com
BACKGROUND:
• By 2012 there is estimated to be 79.8 million C&B units placed equaling $12.1 billion in sales. This represents a 9.9% Compound Annual Growth Rate for C&B. Two of the fastest categories within this segment are CAD CAM which is projected to grow at a 16.2% CAGR and all-ceramic restorations which are expected to grow to over 22 million units with a CAGR of 14.6%... nearly twice the anticipated growth of traditional C&B.
•Currently you are in a select group of approximately 12,000+ practices in the US offering, in-office CAD CAM, or about one in ten practices. A distinct competitive advantage.
• Consumer’s dental IQ is increasing as they search for services that fit their needs and lifestyles. In a recent survey 74% of dentists stated that they have had a patient ask about Lumineers. This is a remarkable statistic because it not only points out the success of their coop marketing program, but it also shows that certain products, if presented correctly, can catch the attention of consumers and change outcomes in a relatively short period of time.
• And this is not the first time this has happened. When we created the Esthetic Revolution at Ivoclar Vivadent, we changed the treatment criteria for consumers and made esthetics a prime motivator along with pain and habit. As the concept grew with coop advertising programs such as the “I Did It” marketing campaign, and the creation of programs such as Extreme Makeover and others, “cosmetic dentistry” became a recognized, understood and sought after service in the consumer’s mind.
• Computer Assisted Dentistry™ has this kind of strong cachet for the consumer.
THE RESEARCH
Survey after survey has found that the positive perception of a dental practice is greatly increased when the practice is viewed as employing the latest in high-tech equipment and procedures. In developing this program we conducted consumer research to measure consumer knowledge about Cad Cam dentistry. In addition we looked for triggers that would motivate the consumer to search out a dentist who offers this service. This proprietary research gave us surprising answers as to the viability of promoting this concept and the motivational triggers that would entice consumers. Drawing on this information, we created a comprehensive marketing program designed to appeal to consumers and help grow practices.
WHY “COMPUTER ASSISTED DENTSTRY™”:
Along with the motivational factors, we found that the brand names of current Cad Cam equipment are not known by the consumer, nor are the benefits of the systems widely understood. Our goal was to establish a brand that would move the consumer toward a better understanding of the process. After testing several options, “Computer Assisted Dentistry™” emerged as the concept that had the strongest appeal to the consumer and offered an initial understanding of the process. Computer Assisted Dentistry™ is creating a new category of dentistry in the industry and in the minds of the consumer.
PROGRAMS COMPONENTS:
REACHING THE CONSUMER, EXPANDING THE MARKET
A main component of the Computer Assisted Dentistry™ program is the creation of computerassisteddentistry.com. This powerful website has three components.
1. A comprehensive consumer education / awareness component featuring written and video information about the procedures and benefits of this form of treatment.
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2. A sophisticated locator for patients to find Computer Assisted Dentistry™ practices. As a member, you will be listed on the site along with your practice profile and a link to your website.
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3. A dentist-only, member section. As a member of this Computer Assisted Dentistry™ Web Community each you will also receive exclusive, and constantly updated, information and materials specifically designed to help grow your Cad Cam business from leading experts in the fields of dental marketing and practice management. In addition this dentist-only section will feature regular webinars on business building topics hosted by major experts and trainers, e-mail flashes on exciting marketing developments and successes and a marketing forum for idea exchanges.
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HOW IS COMPUTER ASSISTED DENTSTRY.COM DIFFERENT FROM OTHER WEBSITES?
Computerassisteddentistry.com is part of a comprehensive business development program. While other websites focus on clinical aspects, this site is dedicated to helping you, the dentist who has already invested in the system, market your practice and be more successful. Drawing on the talents of industry marketing and practice management leaders, Computer Assisted Dentistry™ is the only universal portal dedicated exclusively to increasing patients and profits!
SUCCESS STARTS WITH YOUR PRACTICE!
The key to the success of this program is a Multi-Layered Marketing Program designed to increase awareness of Computer Assisted Dentistry™ and bring patients to your practice. This strategy has been used to create dental successes such as the Esthetic Revolution®, Extreme Makeover and other dental, product-based, consumer marketing programs.
Layer One:
It starts with your practice. As soon as you sign up, your practice profile will be placed on the consumer side of the site where patients can enter their zip code and find your practice. The initial power of this program however, is in the member side of the website. Once signed up you can receive information and advice from some of the industry’s leading practice building experts. In addition you will receive a CD loaded with comprehensive, proprietary, marketing materials for your use including everything from talking points… to a time in motion study template… to patient letters… to PR releases and instructions… to a treatment power point program… to newspaper, magazine, radio ads and much more. This marketing package cost well over $50,000 to research and produce and as a special bonus, you will receive the Computer Assisted Dentistry™ Marketing Package, FREE, with your first year membership to computerassisteddentistry.com.
Layer Two:
The program uses the latest techniques in Search Engine Optimization and Social Networking to reach consumers and build the brand. Techniques include Google Word sponsorship, constant content updates, links to member sites and video distribution through video sites, blogs etc. We will also maximize the site's exposure on Twitter, LinkedIN, Facebook and other social networks.
Layer Three:
National PR Support: On a national level we will implement a marketing / PR campaign that focuses on key consumer groups such as “boomer” women, business people etc. Segmenting the consumer by motivational attributes allows us to create programs including, articles, appearances, promotions, etc. to reach specific demographics on a sustaining basis.
Layer Four:
Where applicable we will organize and manage coop marketing programs on a local and regional basis with participating practices.
Now for an annual membership of only $595, Computer Assisted Dentistry™ is here to help the practice who has already invested in the system, be more successful!